Every successful business has a different success story. Every organization uses different tools to achieve their goals. However, in online business, all successful websites have one thing in common – the knowledge of SEO. Search engine optimization is the basic way to get noticed in the vast world of the Internet. Here are some useful tips that can help get your website noticed by the web crawlers.
The search engines scan every page of your website while deciding its ranking. It is a computer program and that is why it is referred to as “web crawler”. It is a combination of both art and science. You need to be logical and yet artistic to achieve desired goals with SEO.
The first thing that you need to do is to attract these web crawlers to your website, so that they take your site into consideration. These are basically a software program that help the search engines make use of the gathered data and the index information from different web pages. The crawlers gather this information, which is, in turn, used to determine the ranking of that page.
One way to hamper these crawlers is by constructing a website with a number of frames. Most of the web crawlers are unable to cross these frames. And if they cannot penetrate it, the web page remains unindexed and if it remains unindexed, it also remains unranked. However, there are two exceptions – Google and Inktome – that have the capability of penetrating the frames. So, before you submit your website to any of the search engines, find out where the crawlers they have are capable of penetrating a frame or not.
Additionally, for better SEO, it is advisable to re-write your URLs if they have frames in it. The frameless URLs are easier to access for the web crawlers and for the humans as well. They can be easily typed in the documents for references and links. Once you are through with it, you should submit your website to different search engines. You can either hire a professional SEO company to do this or you can choose to do it on your own.
Afterwards, you have to design a crawler page for better SEO. It is the page that will consist of the links to each and every page of your website. You should use the title of the pages as their link texts. This also adds up to the number of keywords. The crawler page is like the site map of your website. It does not have anything but these links and that is why it does not appear in the search results.
Follow these tips and wait for about 2- 3 months to get these web crawlers index and rank your website.
Summary: A web crawler is a computer program used by search engines to gather data and index and rank different web pages. To design a web crawler friendly website, one should be aware of the capabilities of the crawler first. Keyword is the key element that these crawlers look for while indexing the websites.
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