A home business website in today’s network marketing environment is almost a necessity. No, we are not talking about the company generated websites available to most distributors but a piece of online property you can call your own and one which promotes your brand.
Prospecting is undoubtedly the lifeblood for network marketers and while most are taught to prospect anyone who is fair game the truth is, most don’t simply because they strike a roadblock of fear in approaching someone about a business opportunity.
That’s not to say they can’t do the business but what about if these very same people had a home business website they utilized to approach and communicate with their prospects? Does the game change then? Aren’t inhibitions suddenly put on the back burner? And what if they provided these prospects with the information and training they are seeking and actually had these very same people approach them about their opportunity.
All of a sudden it’s a different ball game.
Work At Home Website
The simple fact is, people who you might consider prospects are really only a click away from looking for a better solution to the methods described above. They may have had their place back in their day, but compared to the potential of attracting unlimited targeted leads via the internet, it’s like putting the horse and cart up against the motor car.
When we talk about having a work at home website we are not referring to company generated sites. They have their place but are a waste of time when you need to play the attraction marketing game. Why? Because they are like the Borg from Star Trek…they are all the same and that means the search engines completely dismiss 99.9% of them when indexing them. The main issue is they are porrly optimized for the search engines and the issue of duplicate content rears it’s ugly head.
So what’s the answer? You need your own home business website and here are the reasons why:
Reason 1.. It immediately brands you instead of just making you one of the crowd all pushing the same messaage.
Reason 2.. Prospects will favor your site ahead of company generated sites simply because you will have the ability to push the value message rather than a company and it’s products.
Reason 3.. You will be able to provide your visitors with the type of information they’re looking for such as articles on your niche, how to information and a list of resources they can utilize without stepping on the toes of your company’s policy.
Reason 4.. You will have the ability to offer your visitors your own newsletter which will further separate you from the general crowd. Plus, you can optimize your site the right way and get it indexed where people will be able to find it.
Reason 5.. And your visitors won’t feel like they are being pressured to buy something when they land on your home business website. In other words, what they’ll find is take away information they can utilize right away.
This is all about building a relationship with your prospects and promoting you instead of the company. The truth is, your prospects will eventually join you and not your company. Show them that your the answer to their prayers and you’ll never struggle for downline members again.
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