Want to Increase your Online and Offline Conversions? Remember your four “i’s”!
* Impress - So much value is perceived in seconds as clients interact with your online or offline brand. Many will decide instantly that they are not impressed and leave. Make sure your prospects see value in the way your imagery and message are presented…it’s vital to the next step in a conversion process.
*Intrigue - Ok, you impressed them…you’ve gained a few more seconds of a prospects attention span. They are now much more likely to read or interact…time to set the hook…build value by using benefit-oriented professional web design and content that caters to your prospects goals. (Not your own, theirs!) I prefer a “transitional header”, a header which further describes and entices your audience to read on. Gadgets and interactive media work well also
* Inform - Ok, pretenders step aside…now it’s time to build real value…and this is done through compelling, informative content that assists in Web Development. This content must be designed in a scan-able manner, and fused with calls to action so that a prospect can easily interact when they reach the “I’m interested” phase.
* Interact - Use online forms, phone prompts, kits, webinars, landing pages, links, and anything that might encourage your customers to convert. Make sure this information is populated in your CRM or email database.
Good marketing all…if you have not already, please subscribe to our blog for more helpful information like this.
Scott C. Margenau is president of ImageWorks Studio, an award-winning Custom web design, Professional web design specializing in online and off-line media in advertising, web development, brand development and promotion.
With website design UK services providers offering all sorts of designing solutions at the best rates, it has been a win-win situation for every client now. As a client you just need to step in to any web design company in the UK and step out with a big smile. Truly, the UK has turned into a great hub for all web solutions that can be afforded at pocket friendly rates.
What makes the UK based website designers so special? There are two prime reasons, one being their dedication and skill and the second is their use of highly advanced tools for web designing development. And when it comes to the segment of tools, how could one forget Photoshop, the most sophisticated and result-oriented graphic designing program.
Photoshop is widely popular among designers for its large number of functionalities. The Art History Brush of Photoshop is one such very intelligent function that is used for painting stylized strokes. With the use of source data from a snapshot or specified history state, designers can move further towards drawing stylized strokes. By clicking the left column of the snapshot or the state in the History palette, one can easily get the source for the Art History Brush tool. A brush icon can be seen just next to the source history state once one clicks on it. In the form of paint style, size and tolerance, different options can be accessed using the Art history Brush. Stimulation of paint texture playing with a variety of styles and colors can also be availed.
Regarded as a combination of paintbrush, watercolor filter and the Smudge Tool by most of the web design companies, the Art History Brush of Photoshop helps alter any image. Necessary enhancements to the image like oil-painting effect can be easily put using the tool.
Let us think you are a creative website designer and you are receiving phenomenal traffic at your website. Now, do you identify the objects which get a viewers attention when they visit your professional web site design company’s website for the first time? Let us do a rapid brain-storm and discuss this matter.
Nowadays, it is well known to us that visitors are keen to browse through images and links. They don’t have much time to readout your entire contents. Frankly speaking, nowadays unique catchy contents are written only for search engines to receive better ranking. But, creative web designers are used to placing colorful boxes, design fantastic logos, invent meaningful icons, putting superb images to catch the visitors attention at the very first time when they enter at your website.
If you are maintaining log of visits to your site, then you know in best cases the average staying time of your visitors at your website is varying between 60 to 90 seconds. Now, as a professional web site designer, you have to convince your visitor first within that time period and then sell your product or service to this visitor. What happened? Feeling pressure? Thinking how is this Possible? The fact is you have only 10-15 seconds to convince the visitor. If you are able to do that, then you get the opportunity to sell your product or service otherwise the person simply moves on to another website.
Here are few web designing tips to help you to grab the visitor attention within the short span of time you have.
If we serialize the designing steps then the first step will do the logo. When people come at your site, generally they are looking at your logo first. The appeal of the logo will be your first and major weapon to attract that visitor concentration at the very first moment. Nowadays, website designers can sketch fantastic looking logos through Web 2 Logo designing. These great looking logos present maximum appeal towards your visitors and give a good impression. Never forget the First Impression is the most important and usually the final impression.
Secondly, using web 2 design styles you can shuffle various background images which may help in showing off your creativity skills in web site design to your website visitors. In the first 5-10 seconds visitors do not go through the content. They look at the design and then decide whether the website in question is what they are looking for.
Thirdly use unique icons. A picture says a thousand words. The meaningful unique icons help in increasing your websites attractiveness. They help in grabbing the visitor attention luring them to spend more time at your website and go through the content.
Suppose you are new into the market and you wish to declare bonus / special discount at your work or you have some special announcement for your visitors then web 2 design styles gives you the advantage. Using this designing style you can situate glowing colorful boxes for your announcement which has the ability to consume the visitor concentration.
The main advantage of this designing style is the user friendliness. You can decorate your web page through CSS file which is more about the feel and less about heavy bulky images. It helps in reducing the page weight significantly which helps it to load quicker and promptly.
As these are light weight pages they are also search engine friendly allowing them to crawl very easily which may help you to receive better ranking in search engine. If you are a creative web designer and your goal is to design best websites then you should focus on these issues.
Joanna Gadel is a freelance writer having years of experience in website design. Her article on Freelance web design spreads meaningful knowledge on website design for new comes in freelance web graphic designing.
Websites are the primary mode in which the data is presented in the cyberworld. Going by the amount of websites which are launched every day, it is an established truth that the internet needs websites to work. Hence, in order to make a successful website, you need much more than a few pages of content uploaded on the net. If you visit some of the latest websites, you will see that they all look classy and beautiful and have updated and informative content. Following are some ways to design a great looking website.
i. The first way to make a good looking website, you must have enough knowledge of web designing scripts and languages like JAVA, HTML, ASP etc. You should choose a script and language, you have expertise in. make a website that not only works properly but also has all the features and looks of a new age website. In this way, you will be able to monitor the back end scripts of your website and will able to change or rectify things according to your need, but making a website on these scripts requires extensive knowledge about them.
ii. The second way to design a website is by working on various website tools like Dream Weaver, Front Page, etc. which are easily available, but you must have knowledge of working on such tools. These tools and many others like these are available in the market and they all are very easy to use. There interfaces are also extremely easy to understand. You can also learn to operate them through free tutorials which are easily available on the net.
iii. Last but not the least, you can use templates to design your websites. These pre-configured templates can be easily downloaded from the internet. Most of them are free but you may have to pay a nominal price for some of the more advanced templates. Just find a template that goes with the feel of your website and download it. You are ready to build your website.
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Your online business’s success is highly dependent on your website design and its layout. Usually companies and even web designers have the misconception that more is always better. Therefore while doing website designing they tend to put too much of information on every single web page.
We all have come across sites that use each and every inch of their web space and fill it with images, graphics, links or text. But in real such overloading is not at all a good idea. So whats the saving element out here- its the ‘white space’.
White space does not imply that the space has to be of white color. The background of the web page can be of any color, it implies to the empty space. Final effect will be similar to that of white space. The designers that are associated with print media like, magazines, catalogs, etc are aware of the importance of white space.
For having a balanced web design white space has to be used, lack of it or too less of it can make the visitor uncomfortable. A site that has cluttered look and look messy, cannot hold on the visitors for long no matter how genuine it is. Also if you insert too much of white space, then also it creates negative impression that you don’t have anything to say. Thus a web page has to be well balanced in terms of giving of white space and arranging other features.
Basically white space refers to space that does not have any graphics or text. Web designers who are not experienced consider it as blank space and fill it with many elements as they can. Whereas experienced and skilled use this space intelligently so that it helps in attracting visitors’ attention.
Some basic design layout and white space usage rules of print media also implies to the websites also. To know more about it you can have a view at a normal magazine or catalog layout. This would give in idea about how magazines utilize the white space and you can apply that type of format to your web page also.
White space on a web page often gives in dramatic frame for the purpose of clip images, photography, text, etc. The visitor finds easy to read text on such type of websites. If a site is crowded reader would find it difficult to concentrate. So from reading point of view also insert white space at given space on a site.
